Enabling the separation of a global consumer healthcare leader

Business transformation

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A leading global pharmaceutical company embarked on a transformative journey to spin off its consumer healthcare division into an independent, publicly listed business.

The objective was to create two distinct organisations with focused strategies:
A dedicated biopharma company, concentrating on specialty medicines and vaccines
A consumer healthcare business, home to a portfolio of category-defining power brands
This strategic move aimed to unlock shareholder value, sharpen operational focus, and create a platform for accelerated growth on both sides of the separation.

The challenge

Separation of Shared Corporate Functions: Corporate services, back-office operations, and IT systems were deeply intertwined and required precise disentanglement and reallocation.
Ownership Transfers of Key Manufacturing Sites: Physical assets, including major manufacturing plants, needed to be transitioned from the pharma to the consumer entity without disrupting production.
Global Licensing & Regulatory Compliance: Product licenses, market authorisations, and regulatory approvals had to be transferred efficiently and compliantly across diverse jurisdictions.
Business Continuity: All activities, from supply chain operations to customer service, had to continue uninterrupted throughout the transition.
ERP Cloning & IT Transformation: The existing ERP systems, deeply embedded in the pharma ecosystem, had to be cloned, reconfigured, and stood up independently for the new entity.
Localised Complexities in LATAM: Brazil and other LATAM countries presented unique challenges due to complex tax structures, regulatory frameworks, and operational dependencies.

Our approach

Helixr played a key role in enabling the smooth separation of the consumer healthcare business, supporting the client across several critical streams. Our approach combined strategic oversight with hands-on delivery in the following areas:
Global Separation & Integration Planning - Developed and managed end-to-end separation strategies across functional, technical, and geographic domains, ensuring alignment with Day 1 and long-term business goals.
Architecture Design & Integration Services - Designed scalable, standalone system architectures for the new entity, enabling efficient operations and seamless business continuity post-separation.
ERP Delivery & Cutover Management - Led the ERP cloning and migration process, ensuring systems were production-ready by Day 1. This included managing parallel runs, testing, and user readiness across markets.
LATAM Tax & Supply Chain Transformation - Leveraging deep expertise in LATAM, we facilitated the transfer of ownership for a major manufacturing site in Brazil. This included a full redesign of the supply chain structure, legal entity setup, and tax compliance processes, ensuring alignment with regional regulations.
Day 1 Readiness - Delivered detailed execution plans and governance structures to ensure the new entity was operationally independent and legally compliant from the first day of trading.

The outcome

The consumer healthcare division was successfully carved out and launched as an independent company, meeting all regulatory and operational milestones on schedule. Helixr’s involvement ensured:
Zero disruption to operations across both the biopharma and consumer entities
Regulatory compliance and clean asset separation in complex markets like Brazil
A future-ready architecture to support scalable growth and innovation
Strong governance and control frameworks for post-Day 1 stabilisation

Why Helixr?

Helixr brings deep experience in life sciences transformation, with a proven track record of delivering large-scale separations, integrations, and ERP-enabled transformations. We don’t just advise — we partner with our clients to anticipate risks, design for scalability, and deliver value throughout the change journey.

From strategic due diligence to execution and stabilisation, Helixr ensures that every transformation moves with speed, precision, and confidence

Our expert

Neil Littlejohn

Founder & Executive Director

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