Like many multinational corporations operating before Brexit, the company had structured its European supply chain finance model around a UK-based principle trading entity – a common and commercially known structure that centralised the principle trading function, optimised working capital, and efficiently managed distribution across the European Economic Area (EEA) in line with Good Distribution Practice (GDP) requirements and the applicable Wholesale Distribution Authorisation (WDA) licences.
When Brexit took effect, that structure came under immediate regulatory and tax scrutiny. The supply chain network for both physical and financial trade routes became non-compliant with EEA regulations, putting the client’s European market access, tax residency positions, and intercompany arrangements at significant risk.
The regulatory and compliance implications of Brexit were significant and multi-layered, and directly impacted the client’s supply chain and tax operating models. Our client needed a new operational and legal structure to maintain European market access for its product portfolio, while simultaneously addressing a range of interconnected finance, tax and regulatory exposures
Indirect tax challenges
Supply chain challenges
Regulatory challenges
Our client saw the regulatory challenge as an opportunity to review their operating model for EEA operations, in both the short and long-term. They needed a new model that was legally sound, tax compliant, operationally workable, and built to absorb future regulatory change.
Helixr was engaged as a key partner on the client’s cross functional transformation task force, bringing together specialists across finance transformation, indirect tax, trade compliance, and enterprise technology. The objective was clear – to define a new operating model that was not merely compliant, but also to accommodate future regulatory changes for EEA operations.
Operating Model Design:
Helixr’s team conducted a structured assessment of operating model options, evaluating each against the full spectrum of tax, regulatory, and supply chain requirements. The central design challenge was to de-risk the permanent establishment exposure and indirect tax complexity while restoring the legal and financial ownership of EU trade to an entity capable of holding the necessary licences and authorisations.
The solution was the establishment of a new principle trading company in the Republic of Ireland. This entity assumed responsibility for both commercial operations (fulfilling demand from local operating companies and wholesale distributors across the EEA) and supply operations (managing supply chain planning, procurement of raw materials, active pharmaceutical ingredients, and finished goods from affiliated manufacturing sites and contract manufacturers globally).
Finance & Tax Architecture:
Central to the design was the construction of a robust intercompany trading framework. Helixr worked alongside the client’s tax and finance leadership to define the transfer pricing model that would govern flows between the new Irish principal and local operating entities. This ensured alignment between the legal ownership structure, the commercial substance of the entity, and the group’s broader tax strategy.
Indirect tax compliance was restructured to reflect the new entity’s obligations across member states, with VAT registrations, reporting obligations, and recoverability positions established on a jurisdiction-by-jurisdiction basis. The team also worked to ensure that the new structure adequately addressed import VAT flows and customs compliance requirements as goods moved across borders under the new trade routes.
SAP Finance Transformation & ERP Delivery
Delivery was structured in phased releases. Early phases focused on downstream commercial market processes and physical & financial trade routes. In subsequent phases, the supply chain network was expanded to include third party manufacturing partners and other internal manufacturing sites to align with the new operating model. Where possible, the client’s core SAP ERP template was leveraged and extended for maintaining consistency and efficiency across the organisation, with targeted enhancements built in to address EU-specific compliance requirements.
Helixr successfully delivered the new compliant legal entity within the client’s SAP landscape, providing a scalable solution for their EU supply chain, finance and tax operations. The new structure enabled local licensing, VAT registration, and the transfer of legal and financial ownership for key trade routes, securing both business continuity and regulatory assurance in the short term.
The new Irish principle trading entity established a legally sound, tax-compliant home for EU trade, eliminating permanent establishment risk and restoring VAT recovery positions across member states.
All the necessary Indirect tax registrations, reporting obligations, and customs compliance structures were established across all relevant EU jurisdictions, significantly reducing the compliance burden on the group’s tax function.
The operational transition has been smooth. Markets brought into scope across the initial phases are transacting under the new framework with minimal disruption, supported by close coordination between the client’s logistics, finance, and compliance functions. The client has already seen measurable improvements in visibility over inter-company transactions and stronger governance across trade flows.
Subsequent phases have shifted focus towards expanding integration across supply sites, refining tax and reporting processes, and broadening data migration activity – all of which will further improve transparency and readiness for the next stages of deployment.
What began as a response to regulatory disruption has evolved into something more significant: a model for sustainable finance and tax transformation that integrates governance, process discipline, and digital readiness. The journey is far from complete, but the trajectory is clear: by embedding compliance within technology and process design from the start, the client is building a resilient, future-proof foundation for its European operations – and a model that could extend well beyond them.
Helixr’s finance transformation team brings together a rare combination of capabilities for exactly this kind of challenge. Our specialists have deep knowledge of indirect tax regulations as they apply to both pharmaceutical and consumer healthcare manufacturing and commercial distribution. They understand how those regulations interact with end-to-end contract manufacturing operations and cross-border trade compliance.
We know how to align commercial and supply chain needs with trade compliance requirements, and we have extensive experience implementing SAP solutions for intercompany processes, including transfer pricing. That breadth – across tax, regulatory, operations, and technology – is what allows us to design operating models that are not just compliant on paper, but genuinely workable in practice.
Anand enjoys solving complex business problems with the help of technology. Over the last 22 years, he has been instrumental in delivering solutions to customers across various industries in life sciences, the public sector, retail and consumer goods across Europe, US & APAC.
Anand has a deep understanding of SAP modules, platforms, landscapes and best practices that enable him to effectively create and modify solutions that drive business results. He enjoys working with different business teams and senior stakeholders across organisations, using effective communication to build customer confidence and the trust required to deliver successful projects.
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